We only make high quality oscillating knife digital cutting machine - low price and low quality products have no future.
At the beginning of 2023, we decided to develop a higher performance digital cutting machine. There was a lively discussion between the marketing department and the R&D department on the pricing of the product.
Xiao Liu from the domestic marketing department said, "We can't set a high price. You can see that there are many competing products in the market with very low prices. Some companies are even quoting prices lower than the cost of our current machine. If we price this new machine high, then our market will not do well."
Wang, the domestic marketing department, agreed: "Yes, many customers now only ask about the price, never care about the machine configuration. Whoever's price is low, they will buy. Because most customers do not understand the technical parameters of the machine and product structure, you explain to them our machine high configuration and technical structure, they do not understand."
R & D Department Zhang said: "Our product, regardless of the appearance of the face or internal technical structure can be said to be superior to the vast majority of machines on the market. For example, the frame of our machine is welded as a whole and milled by gantry milling machine, the bed of 1625 model weighs 500kg, most of the machines on the market are 300kg, and then look at our sheet metal, hidden drag chain design, not only safe, but also high value. The cost of this alone is quite high.
R & D Department Xiao Yang said: "Especially to say is our machine beam, it is specially made for our machine open mold, aviation aluminum extrusion type one-piece beam. The vast majority of the market is to buy the finished beam on the test market, this is too cheap, but the accuracy is very poor, at first may not see, with a year or so will know. The beam of our machine is made by opening the mold, the precision is very high, especially suitable for some industries that require high precision, such as gasket making. But the cost is high, just the cost of this open mold can buy a lot of finished beams on the market. Other core components such as vibrating knife seat, knife head, etc. is after many processes, excellence, the pursuit of perfection. Plus the guide rack servo motor drive reducer are from the international first-line brands. Calculate the cost, it is too high, if the price is too low we will lose money.
International marketing department Jenney said: "In fact, not all customers focus only on price, many international customers still pay special attention to quality, for example, some customers from developed countries are more concerned about the quality of the machine, and after-sales service. I think if we set a reasonable price, for example, slightly higher than our ordinary models of machines, or just add a cost price, only add the upgrade cost price on the selling price, the profit is not added, I believe there are still many customers will like it. Thin profit to sell more.
Jack from international marketing department said: "I agree with Jenney's point. Let's not have a price war. If a company is obsessed with low prices, but quality is not guaranteed, customers will only get fewer and fewer. Our highest quality machines, even if the machine price is higher, I believe customers will still choose us. After all, there are still many customers who pursue quality.
Friends, whose views do you agree with?
